Our African Digital Summit Sweep: How We Turned Heads (and Won Big!)
It all began at the stroke of midnight on New Year’s Eve—a time when bold promises are made and, all too often, forgotten.
But what if those unkept resolutions could spark a revolution? At Leadz, we saw more than a missed goal: we saw an opportunity to reimagine customer engagement. With Jeep Morocco launching the Jeep Avenger, we set out on an audacious mission to transform everyday ambitions into an epic, shareable adventure.
Behind this breakthrough lay the creative synergy of our specialized teams: Share Conseil, our growth marketing experts who crafted a compelling strategy, and Ashnoo, our conversational marketing pioneers who powered the activation with cutting-edge AI and deepfake technology.
Imagine scrolling through your Instagram feed and stumbling upon a hilarious video where you—or a loved one—is unexpectedly cast as the hero of your own quirky New Year’s resolution. That’s the heart of the “Jeep Resolutions 2025 – Deepfake Challenge.”
Instead of letting January’s promises fade into oblivion, we flipped the script, turning forgotten resolutions into a vibrant celebration of freedom, adventure, and self-transcendence.
The Spark That Ignited the Challenge
Digital audiences crave authenticity and innovation—qualities deeply embedded in Jeep’s values. Our challenge was both simple and daring: How could we harness humor and technology to embody the spirit of bold adventure?
The answer emerged through our WhatsApp chatbot, a tool expertly developed by Ashnoo, marking a national first in the use of deepfake technology for customer engagement With just a photo upload and a few taps, users were transformed into the stars of their own personalized, humorous videos that positioned the Jeep Avenger as the ultimate symbol of change.
Meanwhile, Share Conseil steered the campaign’s strategic vision, ensuring the narrative resonated with every tech-savvy, adventure-seeking viewer.
This wasn’t your typical digital campaign. It was a vibrant narrative where every participant became the protagonist of their own adventure—a story of resilience, reinvention, and a touch of cheeky fun.
Crafting an Experience, Not Just a Campaign
We invited our audience to take part in something extraordinary, and the activation unfolded like a choose-your-own-adventure story:
- The Journey Begins on WhatsApp: A smart, interactive chatbot—crafted by the experts at Ashnoo—guided users through every step, from selecting a character and choosing a resolution to submitting a photo that would later be woven into their personal video tale.
- Humor Meets High Tech: Leveraging deepfake technology, we produced videos that playfully reimagined resolutions such as getting fit or exploring the world. Each video served as a tongue-in-cheek nod to the universal struggle of living up to our ambitions while igniting the spirit of the Jeep Avenger.
- Influencers as Co-Adventurers: To amplify our story, we joined forces with influential duos like Hamza Senhaji & Ghita Kitane and Salim Hammoumi & Rabab BKL. Their humorous takes on everyday challenges not only resonated with their vast followings but also reinforced the message that boldness is a way of life.
The seamless integration of strategy and tech—thanks to the combined forces of Share Conseil and Ashnoo—turned this campaign into a dynamic, interactive experience that captivated audiences from the first tap.
The Adventure Goes Viral
With every personalized video shared under the hashtags #JeepResolutions2025 and #JeepAvengerMeTime—a nod to the vital “Me Time” we all deserve—our narrative grew louder and bolder.
The campaign wasn’t merely seen; it was experienced, sparking a digital conversation that reverberated across social media. And the impact was unmistakable:
- 14,419 Conversations ignited a community of engaged users.
- 10,706 Participations transformed fleeting interests into a robust digital movement.
- 229 Test Drives showcased real-world connections emerging from our digital adventure.
Each metric isn’t just a number—it’s a testament to the power of merging creative storytelling with pioneering technology.
A New Chapter in Digital Engagement
At Leadz, we believe every campaign should be more than a transaction—it should be a story that invites audiences to dream, laugh, and take bold action.
With the Jeep Avenger activation, we didn’t simply promote a vehicle; we created a moment of shared excitement that bridged the gap between digital innovation and tangible, real-world experiences.
Our integrated approach—driven by the strategic foresight of Share Conseil and the technological innovation of Ashnoo—ensures that every campaign resonates deeply with those who dare to push boundaries.
Ready to lead your audience into the future of engagement? Let’s create the next big story together.