Our African Digital Summit Sweep: How We Turned Heads (and Won Big!)
The digital marketing world thrives on creativity. At Share Conseil, we don’t just come up with ideas; we turn them into cultural moments that get people talking.
And boy, did we get people talking at the 2024 African Digital Summit!
We’re thrilled to announce that we walked away with four major awards, including the coveted Grand Prix du Jury for our “KouneKibghiti” campaign, developed in partnership with the awesome folks at BIC Morocco. This win is a huge milestone for us, solidifying our place as a leading Growth Marketing agency in Morocco.
Of course, we’re no strangers to the winner’s circle. We’ve made a name for ourselves with award-winning campaigns at events like Les Impériales and even snagged a finalist spot at the Mena Cristal Awards for our “Maymkench 2026″ campaign.
What’s our secret sauce? We believe in going beyond the product. We tap into emotions and authentic stories to create “Hero Campaigns” that resonate on a deeper level and break through the advertising noise.
KouneKibghiti: More Than a Campaign, a Movement
“KouneKibghiti” (Be Yourself) isn’t your average marketing campaign. It’s a powerful message that has resonated deeply with Moroccans, especially young people.
Working with BIC Morocco, we flipped the script by shining a light on the inspiring journey of Ezzoubir Hilal, a Moroccan actor and influencer. Ezzoubir’s story is one of resilience, overcoming adversity, and embracing individuality – a message that’s incredibly relevant for young people navigating societal pressures and unrealistic beauty standards.
“Creating a campaign that truly moves people while staying authentic is the ultimate challenge for any creative team,” says Marouane Hanafi, our Creative Director. “We knew this project had the potential to make a difference, but the overwhelming response from the public was truly humbling.”
The BIC Partnership: Creative Synergy at its Best
Great campaigns are a team effort. Our partnership with BIC is a testament to that. We share a deep respect for each other’s values and a passion for pushing creative boundaries. Since joining forces in 2019, every project has been an exciting adventure in innovation.
“The trust and alignment we have with BIC is incredible,” says Naoufal Badri, our General Manager. “It’s the foundation for everything we’ve achieved together. Working with them is a true privilege.”
Our collaboration goes beyond marketing metrics. It’s about understanding the audience and the social issues that resonate with them. This human-centric approach is what fueled the success of campaigns like KouneKibghiti and #BachMay7attochStylo, allowing them to connect with people on an emotional level and make a real difference.
Share Conseil: The Future of Marketing, Today
These wins are a testament to our dedication, but we’re not slowing down anytime soon. We’re constantly pushing the boundaries of creativity and innovation, while staying true to our roots.
We’re passionate about redefining marketing standards, blending bold ideas with cutting-edge technology to craft campaigns that inspire, engage, and leave a lasting mark.
“This is just the beginning,” says Naoufal. “Every project is a chance to reinvent how brands connect with their audience, and that’s what fuels our passion every day.”